Omar Berrada CEO Manchester United

I have the honour to be the incoming CEO of Manchester United, the biggest and best football club in the world. 1.1bn of the most engaged fans in the world, giving us the largest live TV audience annually of any programme on the planet. 300m digital connections. We are fortunate to be able to work with some of the best companies in the world and have a phenomenal team on and off the pitch.

Manchester United Statement

Manchester United is pleased to announce the appointment of Omar Berrada as its new CEO.

The Club is determined to put football and performance on the pitch back at the heart of everything we do. Omar’s appointment represents the first step on this journey.

As one of the most experienced football executives at the top of European football, Omar brings a wealth of football and commercial expertise, with a proven record of successful leadership and a passion to help lead change across the Club. He is currently serving as Chief Football Operations Officer for City Football Group overseeing 11 clubs across five continents and, prior to this, held senior roles at Barcelona.

It is our stated ambition to re-establish Manchester United as a title-winning club. We are pleased that Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.

Omar’s start date will be confirmed in due course; in the meantime, Patrick Stewart will continue as interim CEO.

Manchester United

We are one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through our 141-year heritage, we have won 66 trophies, including a record 20 English League titles, enabling us to develop what we believe is one of the world’s leading sports brands and a global community of 1.1 billion fans and followers.

Our large, passionate community provides us with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, broadcasting, and matchday.

We attract leading global companies such as Adidas, Aon, and General Motors (Chevrolet) that want access and exposure to our community of followers and association with our brand.

 

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