Linda Yaccarino

Linda Yaccarino CEO X

A 1985 graduate of Penn State University. Linda Yaccarino has maintained her involvement with the school by serving as a commencement speaker, addressing the Penn State Forum, and mentoring alumni.

Linda first worked at NBCUniversal as a college intern before returning to the company in 2011. According to her company profile, which was removed by Friday afternoon, she oversaw a team of 2,000 workers in her role as head of advertising and helped NBCUniversal generate $100 billion in ad sales. She created partnerships with a variety of media companies, including YouTube, Buzzfeed, Snapchat, and Twitter.

Prior to joining the company, Yaccarino also worked at Turner Broadcasting for almost two decades and served as the executive vice president and COO of advertising sales.

She also has recent connections to Musk and Twitter. Last month, she held a stage discussion with the 51-year-old billionaire at a marketing event in Miami about the site’s future. And on May 5, NBCUniversal announced an expanded partnership with Twitter for its 2024 Olympics and Paralympics coverage, including a daily live show on the site and a 25-day countdown series featuring star athletes. Linda worked with current President Joe Biden’s administration as Ad Council chair in 2021 to create a coronavirus vaccination campaign.

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