Simon Gunning

Simon Gunning is the CEO of the Campaign Against Living Miserably (CALM), a UK-based charity focused on suicide prevention. Since joining CALM in 2017, Simon has played a pivotal role in transforming the organization, significantly expanding its reach and impact. Under his leadership, CALM’s helpline services have more than doubled, enabling over a million minutes of potentially life-saving conversations in 2021 alone. The organization has also seen substantial growth in its profile and revenue through award-winning campaigns and strategic partnerships with major brands such as Spotify, ITV, and Carling, which have been instrumental in raising awareness and challenging the stigma surrounding mental health and suicide.

Before his tenure at CALM, Simon held senior positions in the digital, marketing, and commercial sectors of prominent companies like Virgin Media TV, EMI Music, the BBC, and BBH. His extensive experience in the music industry included working with iconic artists such as Black Grape, Elastica, Garbage, Bon Jovi, and Michael Hutchins. Simon’s diverse background has equipped him with the skills to effectively lead CALM and make a significant impact on mental health and suicide prevention efforts in the UK


The Campaign Against Living Miserably (CALM) is leading a movement against suicide, the single biggest killer of men under 45 in the UK and the cause of 18 deaths every day.

We’re the Campaign Against Living Miserably (CALM) and we’re taking a stand against suicide. That means standing against feeling hopeless, standing up to stereotypes and standing together to show life is always worth living.

Every week 125 people in the UK take their own lives. CALM exists to change this – by offering life-saving services, provoking national conversation, and bringing people together to reject living miserably. But we can’t do it alone.

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Through life-saving services, provocation, and collective action, CALM has been leading the campaign against living miserably for almost two decades. We pride ourselves in the legacy of projects we’ve pulled off with our supporters, and the groundbreaking moments we’ve activated with brands.

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