Sebastian Mackensen

Sebastian Mackensen CEO BMW NA

Sebastian Mackensen is a seasoned automotive executive currently serving as the President and CEO of BMW North America. He took over the role in 2021, succeeding Bernhard Kuhnt. Mackensen has had a long and successful career with the BMW Group, having worked in various leadership capacities across the globe.

Before his current role, Mackensen was responsible for leading BMW’s operations in Germany. Prior to that, he headed the MINI brand, where he played a key role in revitalizing and expanding MINI’s global presence. His work within MINI included overseeing new product launches and leading marketing and sales efforts, helping the brand evolve into a more modern and diverse offering.

Mackensen joined BMW in 2013, after holding positions at both Audi and Porsche, where he gained experience in sales and marketing. His wide-ranging background in premium automotive brands has given him a strong foundation in managing complex global markets, and he has consistently demonstrated an ability to drive growth and innovation in the luxury car segment.

In his role as CEO of BMW North America, Mackensen manages the company’s operations across the U.S., Canada, and Latin America. His leadership focuses on expanding BMW’s market share, fostering electric vehicle growth, and enhancing customer experience.

Mackensen holds a degree in business administration and is known for his deep understanding of both the automotive industry and international markets.

BMW of North America

BMW of North America is the U.S. subsidiary of the BMW Group, responsible for marketing, sales, and distribution of BMW vehicles, including motorcycles, and brands such as MINI and Rolls-Royce. The company was established in 1975 and has since expanded its operations to include a network of dealerships across the U.S., marketing offices, and regional distribution centers. BMW Manufacturing Co. in South Carolina is one of the group’s most significant production facilities globally, where models like the BMW X series are assembled.

In addition to vehicle sales, BMW of North America plays a key role in customer service, financial services, and corporate social responsibility initiatives, focusing on sustainable mobility and advancing electric vehicle technology. The headquarters for BMW of North America is located in Woodcliff Lake, New Jersey​