Rolex Boutique London

Today, Rolex is present at the most prestigious events in golf, sailing, tennis, motor sport, and at equestrian tournaments. Rolex makes a unique and lasting contribution to global culture, science and exploration. Rolex’s watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Every component is designed, developed and produced to the most exacting standards.

Rolex watches are crafted with scrupulous attention to detail. Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Oyster Perpetual and Cellini watches to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.

Our customers come to us because the watch they wear on their wrist matters to them – just as it matters to us. They tell us no one knows the market like we do and that they would never look anywhere else for the latest collections and the best service. Because of that, some of our customers have been with us for over 50 years – we like to think of them as ‘friends of the business’.

There are 15 Watches of Switzerland showrooms across the UK, including dedicated Rolex and Jaeger-LeCoultre boutiques. At each you’ll find the same warm welcome and personal approach, where no question is too hard and no request too much. If you’d like to arrange a viewing to come and try on a watch before you purchase, we’ll be happy to welcome you into one of our stores. Being an authorised dealer for more Swiss brands than any other UK retailer, you can be assured all our watches are official and come complete with the genuine stamped manufacture’s warranty.

Jean-Frédéric Dufour CEO Rolex

Originally hailing from Geneva, the city where Rolex established its headquarters in 1919, he has served as CEO for Zenith since 2009. Under his leadership, Zenith had once again started to experience strong growth, including the 2012 sponsorship of the fastest man in the world.

Moving to Rolex, Dufour will become the company’s sixth CEO, and the fourth since 2008. He will be replacing current CEO Gian Riccardo Marini, who has served in the position since May 3th 2011. An official start date for Dufour has yet to be announced. This appointment is extremely important in the watch world. Rolex is the premier watchmaker not only in Switzerland, but in the world. It is also one of the 10 best known brands in the world, period. Thus, when Rolex does something, those in the watchmaking or watch collecting world need to pay attention.

Rolex Daytona 2023

Rolex SA

Rolex SA is a British-founded Swiss watch designer & manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England, the company registered the word ‘Rolex’ as the brand name of its watches in 1908, and it became Rolex Watch Co.

Rolex Service

Through ‭Watches of Switzerland Rolex Boutique‬ you can access our worldwide network of Rolex‑trained watchmakers. We follow the Rolex Service Procedure, designed to ensure that every timepiece leaving a Rolex workshop complies with its original functional and aesthetic specifications.


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  • Monday09:00 - 16:00
  • Tuesday09:00 - 16:00
  • Wednesday09:00 - 16:00
  • Thursday09:00 - 16:00
  • Friday09:00 - 16:00
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