Piers North, appointed Chief Executive Officer of Reach plc in March 2025, brings nearly 30 years of experience in digital media and online advertising to his new role. Having joined Reach in 2014 as Digital Strategy Director, North has held several senior positions, including Chief Revenue Officer. Before his tenure at Reach, he spent nearly a decade at Yahoo and began his career as a digital journalist.
Under North’s leadership, Reach plc aims to continue its transformation into a digitally-led business, focusing on delivering essential journalism to its audiences. He emphasizes the importance of collaboration and innovation within the company to navigate the evolving media landscape. North’s appointment follows the departure of Jim Mullen, who stepped down to join The Jockey Club.
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North’s extensive background in digital strategy positions him to drive Reach plc’s growth and adapt to the changing demands of the media industry, ensuring the company’s continued success in delivering impactful journalism.
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