Michel Doukeris

Michel Doukeris

Michel Doukeris, the Brazilian-born CEO of AB InBev, embodies the modern corporate leader who blends strategic vision with a deep commitment to innovation and sustainability. Doukeris joined AB InBev in 1996, marking the beginning of a transformative journey in the beverage industry. His career took him across continents, leading operations in Latin America, North America, and Asia. One of his standout achievements was spearheading the expansion of Budweiser in China, where he successfully positioned it as a premium lifestyle brand, reshaping perceptions and boosting market growth.

When he took over as CEO in July 2021, Doukeris inherited leadership of a company at the intersection of tradition and modernity. With over 500 iconic brands under its portfolio, including Budweiser, Corona, and Stella Artois, AB InBev has been a global beverage powerhouse. Doukeris has championed the integration of cutting-edge technology to enhance consumer experiences, such as leveraging e-commerce platforms and direct-to-consumer models, ensuring the company stays ahead in an ever-evolving market.

Beyond business growth, Doukeris is passionate about sustainability, advocating for AB InBev’s ambitious goals like achieving net-zero emissions and utilizing 100% renewable energy across operations. He emphasizes the company’s commitment to water stewardship, circular packaging, and community engagement, showcasing a holistic approach to leadership. Doukeris’ philosophy centers on the belief that businesses should not only drive profitability but also create a meaningful, positive impact on society and the environment.

Budweiser

Budweiser is one of the most iconic beer brands globally, known for its rich heritage, quality, and influence in popular culture. Founded in 1876 by Adolphus Busch in St. Louis, Missouri, Budweiser is the flagship brand of Anheuser-Busch, which later became part of AB InBev, the largest beer company in the world. Often referred to as “The King of Beers,” Budweiser is recognized for its crisp, American-style lager that has become a household name.

Budweiser’s history is deeply tied to innovation and marketing excellence. It was among the first brands to pasteurize beer, which allowed it to be shipped long distances without spoiling. The brand is also celebrated for its iconic advertising campaigns, such as the Budweiser Clydesdales, which have been a symbol of tradition and quality since 1933, and the “Whassup?!” campaign, which became a cultural phenomenon in the late 1990s.

In addition to its market presence, Budweiser has embraced sustainability, with commitments to brewing its beer using renewable energy and sourcing ingredients sustainably. Its “100% renewable electricity” campaign has highlighted its dedication to environmental stewardship.

Today, Budweiser is sold in over 80 countries and continues to evolve to meet the preferences of modern consumers while staying true to its heritage as a premium, globally beloved beer.