Mark Atkinson

Mark Atkinson – Director General RBL

Mark Atkinson stands as a beacon of dedication and compassion in his role at the Royal British Legion, one of the United Kingdom’s most respected charities supporting the Armed Forces community. With a career built on leadership, service, and a relentless drive to make a difference, Mark embodies the values of honor and commitment that underpin the organization.

From an early age, Mark demonstrated a deep respect for those who serve and have served in the Armed Forces, inspired by stories of courage and sacrifice. This passion translated into a career marked by a steadfast focus on driving positive change. Before joining the Royal British Legion, he honed his leadership skills in roles across charitable and public sectors, where he earned a reputation as a strategic thinker and compassionate advocate.

Under his stewardship, the Royal British Legion has reached new heights in its mission to provide life-changing support to veterans, serving personnel, and their families. Mark has been instrumental in championing innovative programs that address both visible and hidden wounds of service, from housing and healthcare to mental health and social connection.

Mark’s vision extends beyond immediate support, focusing on fostering a society that honors its veterans through respect and opportunity. His efforts have strengthened partnerships, enhanced fundraising, and brought renewed energy to the Legion’s iconic initiatives, such as the annual Poppy Appeal.

An inspiring orator and advocate, Mark frequently shares his insights on leadership, resilience, and the enduring value of community. His ability to connect with people from all walks of life has made him a beloved figure among those he serves and the broader public.

Mark Atkinson’s work is a testament to the power of empathy, determination, and vision. As he leads the Royal British Legion into its next chapter, he continues to honor the past while building a brighter future for those who have given so much in service to their nation.

Royal British Legion

The Royal British Legion is one of the United Kingdom’s most esteemed charities, dedicated to supporting members of the Armed Forces community. Established in 1921, the Legion has become a symbol of remembrance, resilience, and unwavering commitment to serving those who serve their nation.

Best known for its annual Poppy Appeal, the organization plays a vital role in honoring the sacrifices of veterans and providing comprehensive support for serving personnel, veterans, and their families. From financial aid and housing assistance to mental health services and community initiatives, the Legion addresses a wide spectrum of needs.

The Legion also leads the nation in acts of remembrance, including organizing the National Service of Remembrance at the Cenotaph in London, ensuring that the sacrifices of the Armed Forces are never forgotten.

With a network of branches and volunteers across the UK and beyond, the Royal British Legion remains a cornerstone of support, remembrance, and advocacy for those who have dedicated their lives to protecting others. Its work exemplifies the values of gratitude, respect, and service.