The AONB designation signifies that the naturalbeautyof this area is of national importance. As such, a Partnership of local and national interests works together to conserve and enhance the area through the implementation of a five year AONB Management Plan. The MalvernHills AONB is one of a family of 46 similarly designated areas across the United Kingdom.
This large area of hills, woods & fields is popular for walks, picnics & its picturesque views. The Malvern Hills Area was designated an Area of Outstanding Natural Beauty in 1959. The designation covers 105 square kilometres and includes parts of Herefordshire, Worcestershire and Gloucestershire. Records show that the Malvern Hills Trust played a key role in ensuring that the area of the AONB is larger than that originally proposed.
The primary purpose of AONB designation is to conserve and enhance natural beauty. This primary purpose was reaffirmed in a 1991 policy statement on AONBs, (Areas of Outstanding Natural Beauty: A Policy Statement 1991, CCP356). The statement also identifies subsidiary purposes which should be taken into account in pursuing the primary purpose.
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