Linda Yaccarino

Linda Yaccarino CEO X

Linda Yaccarino is an American media executive. She was the chair of advertising sales for NBCUniversal. On June 5, 2023, Yaccarino succeeded Elon Musk as the chief executive officer of X Corp.

Behind any show, on any screen, there’s an entire economic and technology infrastructure at work. No person has had a bigger hand in shaping it than Linda Yaccarino. Yaccarino has completely transformed the $70 billion premium video ecosystem.

Most recently, as Chairman of Global Advertising and Partnerships, she was the strategic and operational bridge across the entirety of NBCUniversal’s global networks, properties, and business units. She was responsible for stewarding and monetizing the company’s industry-leading portfolio of linear networks, digital and streaming platforms, distribution and commerce partnerships, and client relationships. Yaccarino also oversaw all Global, National and Local Ad Sales, Partnerships, Marketing, Ad Tech, Data, Measurement, Commerce, and Strategic Initiatives.

Yaccarino’s 2,000-member global team connected emerging and established brands to hundreds of millions of viewers, driving impact across every sector. Yaccarino joined NBCU in 2011 and in almost twelve years her team generated more than $100 billion in ad sales, expanded the company’s reach globally, forged groundbreaking commercial partnerships, launched the company’s ad-supported streaming service, and made massive investments in data and technology capabilities.

For all partners, she’s a sought-after connector, collaborator, and counsellor; within her industry and company, she’s a committed change agent and consummate unifier. Yaccarino has a track record to back it up, from convening partners to investigate better measurement, hosting the industry’s leading media and technology developer conference, or as Chair of the Ad Council, when she rallied support from the business community, the White House, and government agencies to create a vaccination campaign, featuring Pope Francis, reaching more than 200 million Americans.

Yaccarino brings her decades of marketing, operations, and content distribution experience to serve all audiences and businesses. With her skills for operationalizing at scale, she was the first to revolutionize how the sales teams mobilized in the marketplace by developing a unified, tech-enabled trading system: NBCUniversal’s One Platform. Further, she led the company’s first-ever enterprise-level data strategy, including the launch of NBCUnified—a first-party identity platform that brings together consumer insights from every NBCU division.

In short, Yaccarino reengineered NBCU’s advertising and partnership business for the 21st century. And her approach set new standards across the entire marketplace.

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