
Just Spee was elected onto the UEFA Executive Committee in April 2021. He is also president of the Royal Netherlands Football Association (KNVB), having succeeded Michael van Praag in December 2019.
Prior to taking up his role at the KNVB, Spee’s recent experience within the football world had been mainly on the media side. On behalf of Endemol, he served on the Eredivisie media & marketing supervisory board for five years. In this role, he collaborated with professional football organisations, including the KNVB, to develop the commercial rights of Dutch premier league clubs. He also played football for his hometown club Royal Haarlem FC, before becoming treasurer.
Spee is a member of eight different supervisory boards, including UNICEF, the Amsterdam hospital OLVG, entertainment park Duinrell at Wassenaar and Brunel. Previously, as CEO of two major media companies (Endemol and Stage Entertainment), he built up a considerable network in the world of media and entertainment. Prior to this, Spee spent nearly eight years at Alvarez & Marsal – the world’s leading organisation for turnarounds and crisis management – the last five of which were as managing director. In the early phase of his career, he worked for the multinational companies Procter & Gamble and Philips Electronics.

The Dutch national football team, known for their vibrant orange kits and innovative playing style, has a storied history marked by both triumphs and near misses on the international stage. Emerging as a force in the 1970s under the guidance of legendary coach Rinus Michels and the leadership of Johan Cruyff, they pioneered the concept of “Total Football.” This revolutionary approach emphasized fluidity, positional interchangeability, and attacking prowess, influencing football tactics worldwide.
Their breakthrough came in the 1974 FIFA World Cup, where they mesmerized fans with their dynamic play and reached the final, only to fall short against West Germany. They repeated their runner-up finish in the 1978 World Cup, reinforcing their reputation as one of football’s most exciting teams. A defining moment arrived in 1988 when the Netherlands, led by captain Ruud Gullit and talisman Marco van Basten, claimed their first major trophy by winning the UEFA European Championship. Van Basten’s memorable volley in the final against the Soviet Union remains etched in football history.
In subsequent decades, the Dutch team continued to showcase their talent, regularly qualifying for major tournaments and producing star players like Dennis Bergkamp, Patrick Kluivert, and Arjen Robben. They reached the semi-finals of the FIFA World Cup in 1998 and 2014, as well as the UEFA European Championship in 2000 and 2004. While their quest for another major title has been elusive in recent years, the Netherlands remains a respected powerhouse in global football, celebrated for their flair, technical proficiency, and enduring impact on the sport’s evolution.