Julian joined ITV in 2014 as Managing Director of ITV Studios in the UK. He was promoted to Managing Director of ITV Studios and appointed to the Management Board in February 2016. He has responsibility for running ITV’s global production and distribution business that creates, produces and sells finished programmes and formats in the UK and internationally. Julian’s previous roles included Creative Director and Head of Commissioning at Discovery Networks International, Head of Programming at Channel 4 and prior to that he ran BBC3 and E4. He also spent time as Channel 4’s Head of Factual Entertainment and was a commissioning editor of Channel 4 News and Current Affairs.
ITV is an integrated producer broadcaster (IPB) consisting of ITV Studios and Media & Entertainment (M&E). Through ITV Studios we create, own and distribute high-quality content for broadcasters and platform owners globally. Through M&E, we distribute content across our channels and platforms, with an increasing focus on driving streaming viewing and revenues. The integration of these two businesses provides an attractive destination for talent and offers advertisers a unique opportunity to integrate their brand into our shows.
Our purpose is to entertain and connect with millions of people globally, reflecting and shaping culture with brilliant content and creativity. This is aligned to our 2026 strategic vision, to be a leader in UK streaming and an expanding global force in content. It is becoming increasingly clear that companies with a strong and clear purpose drive increased value.
Our Social Purpose strategy is an integral part of delivering our purpose and our strategy. See our Social Purpose website for further details.
Our initiatives to drive growth and future value are clear. Delivering on our strategy will be achieved by focusing on three critical priorities: Expand Studios globally, Supercharge Streaming, and Optimise Broadcast
These are not independent. They work together – reinforcing each other, creating synergies and delivering value. Being an integrated producer broadcaster gives us a real competitive advantage.