JT Batson is the CEO and Secretary General of the United States Soccer Federation (USSF), a role he assumed in September 2022. With a deep-rooted passion for soccer developed in his youth, Batson has been actively involved in the sport at various levels, from playing and refereeing to coaching and administrative roles. Growing up in Georgia, he played for and later supported the Augusta Arsenal Soccer Club, where his experiences shaped his commitment to grassroots soccer and leadership. His innovative mindset and dedication to fostering collaboration make him a significant figure in American soccer
Professionally, Batson has had an impactful career at the intersection of media, advertising, and technology. He co-founded Hudson MX, a tech company specializing in financial software for the advertising industry, and served as its CEO. His early career included key roles at Mozilla, Rubicon Project, and Mediaocean, where he gained expertise in scaling businesses and solving complex challenges. His efforts in soccer governance extend to helping establish the U.S. Soccer Development Fund, aimed at supporting the growth of players, coaches, and referees
A Stanford University graduate in Political Science, Batson has maintained a connection to academia and mentorship, contributing to initiatives like Stanford’s design and business programs. Outside soccer, he supports the arts and entrepreneurship as a board member for the New York City Ballet and StartOut, a non-profit fostering LGBTQ+ entrepreneurship. His leadership in U.S. Soccer comes at a pivotal moment, with the United States co-hosting the FIFA World Cup in 2026, presenting opportunities for transformative growth in the sport