Jette Nygaard-Andersen CEO Entain group

A Digital, Media & Entertainment Executive with over 20 years experience in leadership and operational roles driving growth, strategic change and digital transformation. She has a proven track record of delivering change and creating success in Media/Entertainment and Digital Media businesses across several countries, regions and products (such as digital health, esports, gaming, next gen sport), and has built and grown both traditional advertisement platforms as well as new and innovative Pay and OTT/Direct-to-Consumer platforms. Through her career, she has demonstrated success at both large companies such as MTG and Maersk, as a Strategy consultant as well as working hands on with entrepreneurs in Gaming, eSports, Digital Health, Social Video.

Entain Group

Entain plc (LSE: ENT) is the FTSE 100 company that is one of the world’s largest sports betting and gaming groups operating in the online and retail sector. A leading provider of sports betting, casinos, games and poker online and on mobile. It was established over 20 years ago in 1998 and acquired by Entain in March 2013. Betboo was established in 2005 to provide online bingo, sportsbook, casino and poker access to South American customers. It was acquired by the Entain Group in July 2009.

The Entain Foundation

Entain launched its Global Foundation in September 2019 to coordinate and support the Group’s  CSR initiatives, objectives and donations around the world. Through the Foundation we are committed to donating £100m over the next five years including our new Pitching In programme that supports grass roots sports and sports people. The Foundation is initially focusing on four key areas:

  • Responsible gambling, sports integrity and gambling regulation research, education and treatment;
  • Grass roots, women’s and disability sport;
  • Men’s health, with a particular focus on mental health; and
  • Projects with a clear link to the local community in Entain’s major office locations.

The Foundation has also taken on responsibility for administering the Group’s existing CSR projects, including  its £2 million community fund as well as  collaborations with SportsAid, EPIC Risk Management, Gordon Moody, the US National Council on Problem Gambling and the Division on Addiction of Cambridge Health Alliance, a Harvard Medical School teaching hospital.

The Foundation supports a variety of good causes, including:

Division on Addiction, Cambridge Health alliance, Harvard Medical School.

Entain is investing $5.5 million in a  5-year, research project with the Division on Addiction at Cambridge Health Alliance, a Harvard Medical School teaching hospital. The objective of the project is to better increase our understanding  problem gambling, and thereby find ways to prevent its development where possible and find more effective approaches to treatment.

Pitching In grassroots sport investment fund

Pitching In has launched at a time when football clubs and sporting organisations are facing the unprecedented impact on their finances of the COVID-19 pandemic. Launched in September 2020  the multi-million-pound, multi-year, investment programme kicked-off  with a flagship partnership with The Isthmian, Northern Premier and Southern Leagues – collectively known as The Trident Leagues – which make-up levels seven and eight of the English football league pyramid.

SportsAid

Through our multi-year strategic partnership with SportsAid, the charity which supports aspiring athletes, and part of our Pitching In investment programme, Entain provides British athletes with financial support, recognition and personal development opportunities. Each athlete receives an annual award which contributes towards costs such as travel, accommodation and equipment. Through the partnership, Entain is helping 50 up-and-coming sports stars across the country each year.
Inter Milan Football Club – promoting participation in women’s football
The Entain Foundation has launched a collaboration with Inter Milan Football Club to promote participation in women’s football in Italy. Backed by a national media campaign, partnered with  Gazzetta dello Sport, the project is developing a football-related talent show for aspiring female footballers.

US Fund to Support Research on Sports Wagering

The Foundation has become a Bronze Donor to the Fund to Support Research on Sports Wagering, which was recently launched by the US National Center for Responsible Gaming. The objective of this project, which is first of its kind in the US, is to competitively award researchers at top tier institutions with the resources needed to uncover novel insights into what the introduction of legalised, regulated sports betting means for public health.
German Sports Integrity Forum. Together with German Bundesliga clubs Borussia Dortmund and 1.FC Koeln, and the sports integrity platform, the Play Fair Code, the Entain Foundation recently launched the German Sports Integrity Forum. The aim of the Forum is to raise further awareness of sports integrity programmes in Germany and other German speaking countries.

Professional Players Federation

The Foundation has entered into a partnership with the Professional Players Federation (the “PPF”), the national organisation for the professional player associations in the UK, to fund its anti-match-fixing player education programmes. The partnership enables the PPF to support the development and delivery of online learning and face-to-face education to hundreds of sportspeople in sports such as football, cricket, rugby union, golf, darts and snookerEntain Group London VVIP Guide © Monika Newbound 2021 All Rights Reserved

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