Jean-Frederic Dufour CEO Rolex

Mr. Jean-Frederic Dufour is the sixth CEO of Rolex. Following a long and successful career that included stints at Blancpain and Chopard, and most recently as CEO of Zenith, Jean-Frederic Dufour, 45, became CEO of Rolex

At Zenith Dufour was credited for aligning the brand with its strong watchmaking heritage and focusing it on technical expertise.  Rolex reportedly makes around 800,000 watches per year, according to published reports in Switzerland.

Jean-Frederic Dufour’s expertise on the manufacturing side of the business helps Rolex compete with brands that specialize in highly complicated watches, an area of the business that has attracted attention from ultra-high-net-worth consumers.


Wearing a Rolex watch enables entry into a world of unlimited possibilities. Rolex’s story began when founder Hans Wilsdorf created the first waterproof wristwatch – the Oyster – and developed into a range of timepieces that have become icons of watchmaking. Discover Rolex watches on the wrists of pioneers, artists, athletes and visionaries and journey to the very highest summits and the deepest part of the oceans. Rolex watches are designed and built to last thanks to dedicated watchmakers, designers, and engineers whose skills and knowledge are transferred into each and every Rolex timepiece. Rolex is proud to present the work of these outstanding specialists.

Rolex watches are crafted with scrupulous attention to detail. Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Oyster Perpetual and Cellini watches to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.

Rolex Building

The David Chipperfield Architects has won an international design competition to re-design the new Rolex headquarters in the United States. Located in New York, on the corner of 5th Avenue and 53rd Street, the new 25-story tower will replace the existing building, which has been occupied by Swiss luxury watch manufacturer Rolex since the 1970s.

The Rolex’s headquarters will be made up of five volumes, linearly stacked on top of each other, decreasing in size towards the top. In the winning design, the structure incorporates planted terraces, and its lined, almost translucent façades offer hazy views of the interiors. Some of these retro facades also offer variations in transparency with its opaque, streamlined glazing.


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