Jean Frederic Dufour

Jean-Frederic Dufour 

Jean Frédéric Dufour is a visionary leader whose tenure as the CEO of Rolex epitomizes excellence, innovation, and timeless elegance. Born in Switzerland, Dufour’s journey reflects his deep-rooted passion for horology and his dedication to preserving the values of craftsmanship, precision, and heritage.

Dufour’s career began with a strong foundation in watchmaking, working for esteemed brands such as Zenith and Chopard. His exceptional leadership at Zenith, where he revitalized the brand and modernized its iconic El Primero movement, demonstrated his ability to balance tradition with innovation. This success caught the attention of Rolex, a brand synonymous with luxury and reliability, leading to his appointment as CEO in 2014.

Under Dufour’s stewardship, Rolex has continued to solidify its position as the pinnacle of Swiss watchmaking. He has upheld the brand’s commitment to precision and quality while fostering sustainability and innovation. Dufour has overseen the launch of iconic models and advancements in materials, ensuring Rolex remains both relevant and revered in a rapidly evolving world.

Beyond his professional achievements, Dufour embodies the values of dedication and integrity. He is deeply committed to philanthropy and environmental conservation, championing Rolex’s initiatives like the Rolex Awards for Enterprise, which support individuals making extraordinary contributions to science, exploration, and culture.

Jean Frédéric Dufour’s leadership is an inspiring blend of tradition, innovation, and purpose. His work at Rolex serves as a testament to the enduring power of excellence and the ability of timeless values to shape a bright and sustainable future.

Rolex

In 2014, Jean-Frédéric Dufour was appointed CEO of Rolex, one of the most iconic and prestigious watch brands globally. This role is considered one of the most coveted and influential positions in the watchmaking industry. Under his leadership, Rolex has continued to uphold its reputation for quality, precision, and timeless design. Dufour has maintained the brand’s tradition of excellence while also steering it through contemporary challenges and ensuring its relevance in a rapidly changing market.

Wearing a Rolex watch enables entry into a world of unlimited possibilities. Rolex’s story began when founder Hans Wilsdorf created the first waterproof wristwatch – the Oyster – and developed into a range of timepieces that have become icons of watchmaking. Discover Rolex watches on the wrists of pioneers, artists, athletes and visionaries and journey to the very highest summits and the deepest part of the oceans. Rolex watches are designed and built to last thanks to dedicated watchmakers, designers, and engineers whose skills and knowledge are transferred into each and every Rolex timepiece. Rolex is proud to present the work of these outstanding specialists.

Rolex watches are crafted with scrupulous attention to detail. Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Oyster Perpetual and Cellini watches to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.

Rolex Building

The David Chipperfield Architects has won an international design competition to re-design the new Rolex headquarters in the United States. Located in New York, on the corner of 5th Avenue and 53rd Street, the new 25-story tower will replace the existing building, which has been occupied by Swiss luxury watch manufacturer Rolex since the 1970s.

The Rolex’s headquarters will be made up of five volumes, linearly stacked on top of each other, decreasing in size towards the top. In the winning design, the structure incorporates planted terraces, and its lined, almost translucent façades offer hazy views of the interiors. Some of these retro facades also offer variations in transparency with its opaque, streamlined glazing.