Jean-Frédéric Dufour

Jean-Frédéric Dufour CEO Rolex

Originally hailing from Geneva, the city where Rolex established its headquarters in 1919, he has served as CEO for Zenith since 2009. Under his leadership, Zenith had once again started to experience strong growth, including the 2012 sponsorship of the fastest man in the world.

Moving to Rolex, Dufour will become the company’s sixth CEO, and the fourth since 2008. He will be replacing current CEO Gian Riccardo Marini, who has served in the position since May 3th 2011. An official start date for Dufour has yet to be announced. This appointment is extremely important in the watch world. Rolex is the premier watchmaker not only in Switzerland, but in the world. It is also one of the 10 best known brands in the world, period. Thus, when Rolex does something, those in the watchmaking or watch collecting world need to pay attention.

Rolex Watches

Today, Rolex is present at the most prestigious events in golf, sailing, tennis, motor sport, and at equestrian tournaments. Rolex makes a unique and lasting contribution to global culture, science and exploration.

Rolex watches are crafted with scrupulous attention to detail. Explore the Rolex collection of prestigious, high-precision timepieces. Rolex offers a wide assortment of Oyster Perpetual and Cellini watches to suit any wrist. Discover the broad selection of Rolex watches to find a perfect combination of style and functionality.

Rolex SA

Rolex SA is a British-founded Swiss watch designer & manufacturer based in Geneva, Switzerland. Founded in 1905 as Wilsdorf and Davis by Hans Wilsdorf and Alfred Davis in London, England, the company registered the word ‘Rolex’ as the brand name of its watches in 1908, and it became Rolex Watch Co.