Islamabad Serena Hotel

Serena Hotel

A visit to Islamabad Serena Hotel is more than just a comfortable stay at the only 5-star deluxe hotel in Pakistan, an affiliated member of the Leading Hotels of the World. It is a vivid immersion into the culture, heritage and lifestyles of Pakistan’s capital, a relatively undiscovered city boasting exhilarating scenery as well as some of the most colourful musical and culinary traditions in the world Tourism Promotion Services trading under the brand name Serena Hotels pioneered a new form of Tourism over 40 years ago. The Company was founded with the strategy that very few locations are unsuitable for tourism activities and that it is often possible to combine developmental objectives with real economic sustainability and profitability for multiple stakeholders and destinations. It strived to bring best practices in social, cultural, environmental and economic development to some of the most deprived, remotest and yet alluring but most fragile areas in the world. Whilst developing its properties in areas relatively excluded from globalization, Serena Hotels relies on an ethical framework, in-depth risk and environmental analyses and a policy of constant innovation. It has contributed towards economic growth, development of tourism and a range of ancillary services, development of local human resources, as well as conservation of cultural and natural heritage, while reducing the ecological foot print of its properties to the minimum possible

Islamabad VVIP Visitors Guide © Simon Newbound