H.E. Turki Al-Sheikh

H.E. Turki Al-Sheikh

His Excellency Turki Al-Sheikh is a trailblazing leader whose visionary efforts have ignited a cultural and entertainment revolution in Saudi Arabia, positioning the Kingdom as a global powerhouse for creativity, sports, and entertainment. As Chairman of the General Entertainment Authority (GEA), Al-Sheikh has overseen a monumental transformation, bringing the world’s attention to Saudi Arabia with groundbreaking festivals like Riyadh Season and world-class events that have become global sensations. His leadership is not just about enhancing the entertainment sector but creating a vibrant, inclusive future where culture, sports, and the arts thrive. Al-Sheikh’s unwavering dedication to turning Saudi Arabia into a cultural hub is breaking boundaries, uniting people from all walks of life, and showcasing the Kingdom’s dynamic role in the global cultural arena.

Al-Sheikh’s journey to the forefront of Saudi Arabia’s transformation is marked by an enduring passion for sports, music, and entertainment, all rooted in his deep love for his country. His influence in the sports world began with his pivotal roles in Saudi football, where he played a key part in modernizing the sport and bringing international stars to Saudi leagues. His visionary thinking brought globally renowned sporting events, including the WWE, Formula E, and international boxing matches, to the Kingdom, elevating Saudi Arabia’s global stature. Yet, Al-Sheikh’s impact extends far beyond the spectacle—he is a relentless advocate for nurturing Saudi talent, inspiring a new generation of artists, athletes, and performers to step onto the world stage. He has been a champion for youth empowerment, fostering opportunities for Saudi creatives to shine and contribute to the Kingdom’s cultural resurgence.

What makes H.E. Turki Al-Sheikh truly inspiring is not just his leadership, but his ability to unite people through the universal power of entertainment. He sees entertainment as a force for change, a tool to bridge cultures and promote understanding. Under his guidance, the General Entertainment Authority has not only opened doors to international collaborations but also ensured that Saudi Arabia’s rich heritage and traditions are woven into this modern renaissance. Al-Sheikh’s deep personal commitment to philanthropy and his hands-on mentorship of emerging talent make him a figure of hope and possibility. Through his tireless work, H.E. Turki Al-Sheikh has proven that entertainment is not just about spectacle—it is a vehicle for unity, progress, and inspiration that transcends borders and leaves an enduring legacy of joy, pride, and opportunity for generations to come.

The General Entertainment Authority (GEA)

The General Entertainment Authority (GEA) of Saudi Arabia is the government body responsible for regulating and developing the entertainment industry in the Kingdom. Established in 2016 as part of Saudi Arabia’s Vision 2030, the GEA aims to create a thriving entertainment sector, diversify the economy, and enhance the quality of life for Saudi citizens by providing world-class entertainment opportunities. It plays a pivotal role in organizing various large-scale events, including concerts, festivals, and sporting events, such as the high-profile “Riyadh Season” that features international performances and exhibitions.

The GEA collaborates with private and international partners to expand the entertainment offerings, including cinemas, theme parks, and live shows, bringing more cultural, social, and leisure activities to the region. Its goal is to position Saudi Arabia as a major entertainment hub in the Middle East, contributing to both economic growth and the modernization of the cultural landscape. The GEA has been instrumental in breaking new ground, particularly with the introduction of large public events, global