Dana Strong is a visionary leader whose career is a powerful testament to the idea that embracing change and leading with a clear, customer-focused strategy can redefine an entire industry. Dana Strong’s journey to the top is a story of consistent progression and transformational leadership. An American business executive, she began her career in the telecommunications and media industry, taking on senior roles across three continents. She served as Chief Operating Officer for Austar United Communications in Australia, then became CEO of UPC Ireland (now Virgin Media Ireland). This global experience gave her a deep understanding of diverse markets and cultures.
In the UK, Strong was President and Chief Operating Officer of Virgin Media, where she was known for driving growth and improving the customer experience. She then took on a role as Chief Transformation Officer for Liberty Global, Virgin Media’s parent company, where she was instrumental in a global transformation effort. Her journey continued in the United States, where she became President of Consumer Services for Comcast Cable, the largest broadband and pay-TV operator in the country. During her time there, she was praised for achieving record subscriber growth and high levels of customer satisfaction.
In January 2021, Dana Strong became the Group Chief Executive of Sky, one of Europe’s leading media and entertainment companies. Her appointment marked a new chapter for the company, and she has since been a driving force behind its evolution. Under her leadership, Sky has pivoted from a satellite-first model to a streaming-centric one, launching groundbreaking products like Sky Glass and Sky Stream. These platforms have made it easier than ever for customers to access their favorite content.
Beyond technology, Strong is deeply committed to content and community. She has championed Sky’s investment in award-winning original programming and landmark sports rights deals, including an unprecedented number of Premier League fixtures. Her dedication to using Sky’s platform for positive change is also inspiring, as seen in the company’s commitment to creating a more diverse and inclusive workforce and its environmental initiative, Sky Zero.
Dana Strong’s success is not just measured in business growth but in her inspiring leadership philosophy. She believes in fostering a culture of creativity, inclusivity, and empowerment. As she once said, “creativity isn’t only for artists. Creativity is about seeing the world differently, solving problems in fresh ways, and staying open to new ideas.” In 2025, her outstanding contributions to business and media were formally recognized when she was awarded a CBE (Commander of the Order of the British Empire) in the King’s Birthday Honours list. This honor is a testament to her remarkable career and the lasting impact she has had on the media landscape.
Sky is Europe’s leading media and entertainment company and we are proud to be part of the Comcast group. Across six countries our innovative products connect 23 million customers to the best apps, and all the entertainment, sports, news and arts they love, including our own award-winning original content. Sky Group Limited is a British media and telecommunications conglomerate, which is a division of Comcast, and headquartered in London, England. It has operations in the United Kingdom, Ireland, Germany, Austria, Switzerland and Italy.
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