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Dana Strong – Sky Group CEO

I was appointed Group Chief Executive Officer of Sky in January 2021. Prior to taking on my role at Sky, I was President of Consumer Services for Comcast Cable, the largest broadband and pay-TV operator in the United States. Before joining Comcast, I served as President and Chief Operating Officer of Virgin Media and Chief Transformation Officer of Liberty Global.

Dana journey to becoming Group Chief Executive Officer of Sky is a story of vision, resilience, and pioneering leadership in the media and telecommunications world. Taking the helm in January 2021, she brought a dynamic energy that continues to shape Sky’s future as one of Europe’s most influential media companies. Her career is a testament to the power of innovation and transformation, as she has consistently led organizations through periods of rapid growth, always placing the customer at the heart of every decision. Dana’s leadership goes beyond delivering premium television, broadband, and mobile services—she is charting the future of how entertainment and connectivity will continue to evolve, keeping Sky at the forefront of the industry.

Before leading Sky, Dana held key positions that honed her expertise and solidified her reputation as a leader who thrives on driving change. As President of Consumer Services at Comcast Cable, she steered the company’s strategic growth and spearheaded groundbreaking digital transformations that revolutionized the customer experience. At Virgin Media, as Chief Operating Officer, she was instrumental in expanding the company’s broadband and cable services in the UK, making it a leader in the telecommunications space. Her experience across multiple markets, including Australia’s AUSTAR, has equipped her with a deep understanding of global media and the agility to lead on an international scale.

What sets Dana Strong apart is her commitment to not only driving business success but also fostering a culture of innovation, inclusivity, and creativity. She understands the power of diverse perspectives in shaping the future and has made it a priority to ensure that Sky is a place where collaboration and new ideas thrive. Under her leadership, Sky has continued to push boundaries, offering viewers cutting-edge content and services while focusing on sustainability and social impact. Dana’s vision is not just to keep Sky as a leader in entertainment, but to redefine what’s possible in the way people connect, communicate, and experience the world. Her story is an inspiration for anyone striving to lead with purpose, resilience, and a passion for creating meaningful change.

Sky Group

Sky is one of Europe’s leading media and entertainment companies and we are proud to be part of Comcast Corporation. Across six countries our innovative products connect 23 million customers to the best apps, and all the entertainment, sports, news and arts they love, including our own award-winning original content.

Better Business

We’ve been transforming the media and entertainment industry for 30 years. We reach 120 million people across Europe. We have 31,000 brilliant colleagues at Sky and we work with 11,000 suppliers across the world. We believe the way we do business has a big impact on everyone. So we’re always looking for new ways to do the right thing for our customers, our people, our partners and the world.

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