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Daisy Veerasingham – CEO AP

Daisy Veerasingham’s journey to becoming the President and CEO of The Associated Press (AP) is a testament to her leadership and vision in the media industry in January 2022, she made history as the first woman, first person of colour, and first non-American to lead the AP in its 175-year existence.

Born in London to Sri Lankan parents, Veerasingham pursued a law degree before transitioning into the media sector she began her career at the Financial Times and later held a significant role at LexisNexis in 2004, she joined the AP as a sales director for AP Television News in London she ascended through various leadership positions, including Senior Vice President and Chief Revenue Officer, and Executive Vice President and Chief Operating Officer.

Throughout her tenure at the AP, Veerasingham has been instrumental in expanding the organization’s global reach.he played a pivotal role in transforming AP’s video business into a fully digital operation, enhancing its competitiveness in the modern media landscape.er efforts have also led to a more diversified customer base and the introduction of innovative business models. Under her leadership, the AP has seen a significant increase in international revenue, which now accounts for 40% of the company’s total income, double what it was 15 years ago.his growth underscores her commitment to making the AP a truly global news organisation. Veerasingham’s ascent to the top of one of the world’s most respected news organisations serves as an inspiration, highlighting the impact of diverse leadership in the media industry.

Associated Press

The Associated Press (AP) is one of the world’s most trusted and enduring news organisations, with a legacy of journalistic excellence spanning over 175 years. Founded in 1846, the AP began as a cooperative of five New York City newspapers seeking to share the cost of covering the Mexican-American War. From these humble beginnings, it grew to become a global powerhouse in news reporting. The AP operates as a not-for-profit cooperative, owned by its member newspapers, broadcasters, and digital outlets. Its mission is simple yet profound: to provide accurate, impartial, and reliable news to people worldwide. This commitment has made it a cornerstone of journalism, supplying content to thousands of media outlets in over 100 countries.

Throughout its history, the AP has been a pioneer in news reporting. It was the first to transmit news via telegraph, revolutionising how information was shared. In 1935, it launched the Wirephoto network, which allowed news photos to be transmitted electronically, transforming visual storytelling. The AP also embraced digital technology early on, ensuring its relevance in the modern media landscape. The organisation’s unwavering dedication to truth has earned it countless accolades, including over 50 Pulitzer Prizes. Its coverage of major events – from wars and natural disasters to elections and cultural moments – has shaped public understanding and held power to account. Today, the AP continues to innovate, delivering news through cutting-edge digital platforms while upholding the values that define great journalism: accuracy, fairness, and integrity. It stands as a beacon of truth in an era where trustworthy information is more vital than ever, inspiring generations of journalists and informing billions of people across the globe.

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