BMW Park Lane

BMW Group Park Lane

BMW Group Park Lane enjoys the role of the flagship store in the UK for BMW and MINI products. Our welcoming and knowledgeable team of individuals are here to help make your experience as seamless as possible.

Why BMW Group Park Lane

We have launched a Park Lane Customer Charter to give you everything you need to know and what to expect from buying a new vehicle from us. We realise this may be a new process for our customers, so want to give you all the information you need. We have created a set of promises from us as a business to ensure you are confident when transacting with us and also to understand what the process will look like and what you can expect.

You can now browse, reserve, finance and organise collection of your new BMW from the comfort of your home, with complete convenience. We have designed our Park Lane service to give you the ability to do this all when it suits you and in a way that suits you best.

We understand that buying a car is an exciting but potentially stressful time. So we want you to know our main priority is to provide a simple and seamless process from you searching online for a vehicle, to coming in for a test drive and completing all the paperwork online to collecting the keys for your new BMW.

Simplicity is the key, and here at Park Lane we want you to know we have redesigned our entire process with simplicity in mind. We hope you have trust in us to provide a first class service, and to make it easier than ever to get behind the wheel of a new BMW. Explore our Park Lane Direct service and read all about our Customer Charter.