Bjorn Gulden

Bjorn Gulden is the Chief Executive Officer (CEO) of Adidas, one of the world’s leading sportswear brands. Under his leadership, Adidas has experienced significant growth and innovation in the competitive sportswear market. Gulden’s strategic vision and focus on product innovation and marketing have helped propel Adidas to new heights, cementing its position as a global leader in athletic apparel and footwear. With Gulden at the helm, Adidas continues to push boundaries and inspire athletes and consumers worldwide.


Adidas, founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, has grown into one of the world’s most iconic sportswear brands. The company’s name is derived from its founder’s nickname and the first three letters of his last name. From its early beginnings, Adidas quickly established itself as a leader in athletic footwear, focusing on innovation and performance. Adi Dassler’s first major success came when German sprinter Lina Radke won gold wearing his spikes at the 1928 Olympics. This set the stage for Adidas’ enduring connection with elite sports.

Over the decades, Adidas has expanded beyond footwear into a wide range of sports apparel and equipment. The brand is known for its distinctive three-stripe logo, which has become synonymous with quality and style. Adidas has continually pushed the boundaries of sports technology, developing groundbreaking products like the BOOST cushioning technology and the Primeknit material. The company has also formed partnerships with numerous high-profile athletes and teams, enhancing its global reach and influence. In addition to sports, Adidas has made significant inroads into fashion and lifestyle markets, collaborating with designers like Stella McCartney and brands like Kanye West’s Yeezy line, further solidifying its status as a cultural icon.


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