The Ferrari Flagship Store in Milan is one of the most captivating and immersive retail experiences in the world, perfectly blending the thrill of motorsport heritage with luxury lifestyle. Located at Via Berchet 2, right next to the iconic Galleria Vittorio Emanuele II and steps from the Duomo, the store occupies a beautifully restored historic building (Palazzo Ricordi / Casa Borella) and spans nearly 900 square meters across three spectacular floors. Opened to celebrate Ferrari’s passion and style, it feels like stepping inside the beating heart of Maranello while standing in the center of Milan.
Visitors are immediately greeted by a jaw-dropping atrium featuring a full-size Formula 1 car suspended overhead, creating an instant sense of drama and speed. The interior, designed by architect Massimo Iosa Ghini in collaboration with London-based Sybarite, combines terracotta walls, brushed aluminum accents, dynamic LED video walls showcasing Scuderia Ferrari’s cinematic history, and a dramatic ribbon-like staircase that draws you upward through the brand’s world. The ground floor focuses on racing memorabilia, cult objects, and a carousel-inspired metal display for the latest collections, while the first floor showcases luxury fashion—clothing, shoes, bags, eyewear, and a dedicated kids’ area—under creative director Rocco Iannone’s direction.
The basement level delivers pure adrenaline with three high-tech F1 simulators that let you virtually race legendary circuits, plus a plush VIP lounge for personalized shopping experiences. You’ll find everything from stylish everyday apparel and accessories to limited-edition scale models, home items, and collector pieces—perfect for fans, gifting, or adding a touch of Prancing Horse energy to your wardrobe. The store is open daily from 10:00 AM to 8:00 PM, is free to enter, family-friendly, and frequently features special displays such as driver suits, anniversary liveries, or exclusive launches.
Rated highly by visitors for its “wow” factor, friendly staff, and authentic Ferrari atmosphere, this flagship store turns a simple shopping trip into an unforgettable celebration of speed, design, and Italian excellence. Whether you’re a lifelong Tifoso, exploring Milan, or simply drawn to the red aura, the Ferrari Flagship Store Milano captures the soul of the brand in one electrifying space. Combine your visit with the Duomo, Galleria, and a gelato nearby for the perfect Milan day—then feel the passion and live the legend right in the city’s historic heart.
Visitors are immediately greeted by a jaw-dropping atrium featuring a full-size Formula 1 car suspended overhead, creating an instant sense of drama and speed. The interior, designed by architect Massimo Iosa Ghini in collaboration with London-based Sybarite, combines terracotta walls, brushed aluminum accents, dynamic LED video walls showcasing Scuderia Ferrari’s cinematic history, and a dramatic ribbon-like staircase that draws you upward through the brand’s world. The ground floor focuses on racing memorabilia, cult objects, and a carousel-inspired metal display for the latest collections, while the first floor showcases luxury fashion—clothing, shoes, bags, eyewear, and a dedicated kids’ area—under creative director Rocco Iannone’s direction.
The basement level delivers pure adrenaline with three high-tech F1 simulators that let you virtually race legendary circuits, plus a plush VIP lounge for personalized shopping experiences. You’ll find everything from stylish everyday apparel and accessories to limited-edition scale models, home items, and collector pieces—perfect for fans, gifting, or adding a touch of Prancing Horse energy to your wardrobe. The store is open daily from 10:00 AM to 8:00 PM, is free to enter, family-friendly, and frequently features special displays such as driver suits, anniversary liveries, or exclusive launches.
Rated highly by visitors for its “wow” factor, friendly staff, and authentic Ferrari atmosphere, this flagship store turns a simple shopping trip into an unforgettable celebration of speed, design, and Italian excellence. Whether you’re a lifelong Tifoso, exploring Milan, or simply drawn to the red aura, the Ferrari Flagship Store Milano captures the soul of the brand in one electrifying space. Combine your visit with the Duomo, Galleria, and a gelato nearby for the perfect Milan day—then feel the passion and live the legend right in the city’s historic heart.
Own or work here?