Charlotte Emery

Charlotte Emery

Transformational senior marketing leader with a track record in driving sustainable commercial growth for international FTSE and privately owned consumer facing businesses.

• Influential and impactful ExCo member, highly credible at Board level, experienced strategic and functional lead.
• Extensive experience in building global brand portfolios and corporate brands through the development and delivery of long-term marketing strategy, supported by award winning consumer centric omni-channel campaigns and product innovation.
• Successful operator in businesses undergoing product and digital transformation. Able to swiftly assess the consumer, commercial, and regulatory landscape to identify challenges and opportunities. Partners with business and functional leaders to drive quality value growth, revenue and share by pivoting brand portfolios to new profit pools and optimising customer lifetime value.
• Uses data to drive informed decisions that move businesses forward. Aligns marketing investment with KPIs with a relentless focus on improving marketing ROI.
• Builds marketing capability and restructures marketing operations to deliver growth pillars and grow talent.
• Deep knowledge of lifestyle categories, FMCG and regulated businesses. Full omni channel and marketing experience covering traditional and digital first platforms, retail, on premise and off premise. Truly global footprint: EMEA, USA, LATAM, ASPAC.
• Committed to building and coaching high performing, diverse and inclusive, multi-disciplinary teams that meet the changing needs of the organisation.

Superpowers

• Consumer Obsessed
• Brand Driven
• Data Focused

Motivations

• Make a difference for consumers, brands, businesses and my people. Everyday.
• 2 teenage girls, 1 Labrador and 7 horses (agreed, that is too many). Beautiful Surrey, Global in outlook.

Entain Group

Entain is one of the world’s largest sports betting, gaming and interactive entertainment groups. Leveraging the power of the Entain Platform, we bring moments of excitement into our customers lives through our iconic brands. We are one of the world’s largest sports betting, gaming and interactive entertainment groups. Operating in regulated and regulating online and retail markets. Our success is built on the unique Entain Platform, centered around our customer, to deliver our core strategic goals of growth and sustainability.